What makes a website feel designed, not generated
People can tell when a site was assembled from defaults, even if they can't say why. Here's what gives it away, and how to fix it without a redesign.
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Notes on design, development, search and AI for founders and growing teams.
What is AEO? Getting AI assistants to describe you properly
Answer engine optimisation is the work of making sure ChatGPT, Google's AI answers and the rest can find you, read you and describe you accurately.
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What is llms.txt, and is it worth writing one?
llms.txt is a short brief for language models that lives at the root of your site. What goes in it, who reads it, and why it's still worth an hour.
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Six signs your B2B website is costing you deals
Sites that lose deals usually look fine. They lose deals because a buyer couldn't work something out and didn't ask.
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